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UPDATED - 01 September 2010

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Mazda Malaysia Blog

MAZDA BAGS THREE AWARDS FOR CIMB PREFERRED & GETACAR’S BEST CARS OF 2009

Best Cars of 2009 is a special award. For the first time in Malaysia comes an award ceremony that will be aired on television via our weekly television show, Getacar, starting this Wednesday the 19th of August on NTV7 at 7.30pm and lasting for 10 weeks, culminating in our season finale, which is a half an our special covering CIMB Preferred’s Best Cars of 2009. After driving countless cars between the months of August 2008-2009, two cars came up tops from Mazda.

Through months of toiling and numerous hard decisions, we came to the decision that these cars truly are the best in class. The Mazda RX8 is the Best Four Door Coupe for 2009 because, quite simply, there’s nothing in the world like it. A unique rotary engine, mated to a fantastic chassis and sporty gearing provides the driver with one of the best

driving experiences money can buy. The fact that the Mazda RX8 costs much less than other coupes in its class also helped it clinch the title. It’s a practical sports car with ample room for four and, partly caused by the facelift, still looks remarkably fresh.

As good as the RX8 is, the Mazda3 was even better. It was chosen as our Best Junior Sports Saloon and, after two days of testing, proudly came home with the most important trophy of all: the People’s Choice, beating everything else in all the competing categories. The special thing about the People’s Choice award is that, unlike the Performance Car award, this trophy is given based on an aggregate score of more than 150 guests and 9 professional judges. The Mazda 3 was, undoubtedly, the undisputed winner, beating cars in all the other categories which included the Audi A6, the Honda City, the Cayman S (which went home with the Performance Car trophy), the Peugeot 308 and 207CC and Ford Focus amongst others. When asked to sum up the Mazda3, most of our guests came up with a one word answer: ‘amazing.’ Small wonder then, why the Mazda3 was chosen as CIMB Preferred & Getacar’s People’s Choice for 2009.

In Brief:

Mazda 3 – CIMB Preferred & Getacar’s Best Junior Sports Saloon for 2009

 Mazda RX8 – CIMB Preferred and Getacar’s Best Four Door Coupe for 2009

Franchise holder to strengthen Mazda brand at the Grand Prix

KUALA LUMPUR: Bermaz Motor Sdn Bhd, the franchise holder for the Mazda brand in Malaysia, sees motorsports as a highly effective platform to build brand awareness, said marketing manager Shahidin Sahamid.

The company is currently working with the Sepang International Circuit Sdn Bhd (SIC), which operates the Sepang race track, to co-promote this year’s Formula One (F1) Petronas Malaysian Grand Prix.

“We are looking at new ways to expose the Mazda brand to Malaysians and F1 is something that needs no introduction,” Shahidin told StarBiz at a F1 Petronas Malaysian Grand Prix roadshow recently.

“To be associated with F1 gives us a lot of exposure. It’s all about speed and excitement and the Mazda RX-8 is the right car for this contest,” Shahidin said, adding that the company might consider other forms of motorsports as a platform to leverage its brand.

“We are studying and looking at those opportunities,” he said.

Bermas is offering purchasers of this year’s Malaysian F1 tickets a chance to win a Mazda RX-8.

Only those who buy the tickets at the roadshows are entitled to win.

Auto sales this year were likely to be slow down due to the economic slump, Shahidin said, adding that the tightening of credit facilities by banks would also add to weakening sales.

“But we feel that Malaysians love cars and they will find the first opportunity to buy cars when things ease up,” he said.

Bermaz acquired Mazda distribution rights from Cycle & Carriage Bintang Bhd in April 2008.

Since then, the company has sold about 1,000 units. Its best sellers are the Mazda CX9 and Mazda 6 models.

Shahidin said it was difficult to forecast how many units it expected to sell in 2009, given the tough economic conditions, adding that the company planned to launch two or three new models this year.

“We’ve got new models coming and I think it should give the Mazda 6 a run for its money,” he said.

The next F1 road shows will be held at Highway Auto City and Gurney Plaza, Penang from Mar 6-8 and One Utama, Petaling Jaya from Mar 25-29. Malaysia will host the second round of the 2009 F1 World Championship from Apr 3 to 5.

Central Selangor
 
1.       Petaling Jaya

2.       Shah Alam

3.       Klang

4.       Bandar Sri Damansara

5.       Bandar Baru Bangi
Southern
1.       Melaka (Malim Jaya)

2.       Johor

•  
  • Taman Gembira (J.B)
  • Batu Pahat
  • Johor Bharu

Northern
1.       Pulau Pinang

•  
  • George Town
  • Perai

2.       Kedah

•  
  • Sungai Petani
  • Alor Setar
  • Padang Matsirat, Langkawi

East Coast

1.       Pahang (Kuantan)

2.       Terengganu (Kuala Terengganu)

3.       Kelantan (Kota Bharu)

KUALA LUMPUR: Mazda roared into the automotive limelight when its Mazda6 2.5-litre won the New Straits Times/Maybank “Overall Car of the Year 2008″ award. Second Finance Minister Tan Sri Nor Mohamed Yakcop (fourth from left) presenting the Automotive Man of the Year award to Proton Holdings Bhd managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir (right) yesterday. With them are (from left) New Straits Times Press group editor-in-chief Datuk Hishamuddin Aun, NSTP chief executive officer Datuk Anthony Firdauz Bujang, Maybank CEO Datuk Abdul Wahid Omar and NSTP chairman Tan Sri Mohamed Jawhar Hassan.  The Mazda6 also came out tops in the Executive Car (below RM200,000) category. Mazda added another feather to its cap when its roomy seven-seater, Mazda CX9, won the “Best in Class” in the Premium SUV category.Datuk Syed Zainal Abidin Syed Mohamed Tahir, the managing director of Proton Holdings Bhd, was awarded the “Automotive Man of the Year 2008″ Award in recognition of his leadership in Proton and turning around an ailing domestic giant into a genuine global challenger.The winners of the New Straits Times/Maybank 2008 Awards were announced at a gala dinner in Kuala Lumpur yesterday, hosted by the New Straits Times and Maybank Bhd. The guest-of-honour for the night was Second Finance Minister Tan Sri Nor Mohamed Yakcop. Also present was Datuk Aishah Ahmad, president of the Automotive Association of Malaysia. The judging panel, comprising 12 senior Malaysian motoring journalists, unanimously agreed to award the coveted prize to Mazda6 for having a next to perfect balance between performance and comfort, two factors demanded by executive car buyers.

This year also saw the addition of five Special Mention Awards.The winner of the Safety Award is the Jaguar XF, also the top choice in the Premium Executive Car (above RM200,000) category. One of its primary winning points is the pedestrian airbag that sets new standards for automotive safety. The Innovation Award went to Honda Civic Hybrid. It is the first hybrid vehicle in the market to spur a path towards a more environment-friendly automotive sector. The Volvo C30 received the Good Design Award for “leaving a lasting impression and emotional attachment, while having all the sophistication without the complications to the end-user”. Malaysia’s Top Selling Car 2006-2008 Award was won by Perodua Myvi, which saw sales of 277,993 units since its launch in 2005. (click here for more….)

Germany’s largest automotive magazine, Auto Bild, has published its highly-respected “Quality Report” for 2007. For the third year in a row, Mazda ranked first, out-distancing 24 car brands including Toyota and German luxury brands like Mercedes and (click here for more….)

Mazda has scored another safety victory in Australia after news that its Mazda3 came out tops in a crash-avoidance safety evaluation test, filtered through. The tests were done by (click here for more….)